LylyMama is a parenting content website. We are not a medical practice and we do not provide personalised medical advice. This page sets out our editorial standards and the limitations you should understand when using our content.
Editorial standards
Evidence base: Health and medical content on LylyMama is grounded in current guidance from the WHO, NHS, AAP, RCOG, and NICE. Where we cite specific research, we cite the primary peer-reviewed source rather than secondary reporting. We do not cite press releases or manufacturer data as evidence.
Currency: Medical guidance changes. We review health and clinical content regularly and update it when guidance changes. If you believe a piece of content contains outdated information, please contact us at hello@lylymama.com.
Balance: Where evidence is contested — where well-conducted studies reach conflicting conclusions, or where expert opinion diverges — we represent that uncertainty honestly rather than presenting a single position. We do not resolve scientific uncertainty for the reader; we describe it accurately.
Honest category: Content in the Honest category represents lived experience and does not carry clinical weight. It is clearly separated from health and medical content. Honest articles are personal and experiential in nature — they are not clinical guidance.
Medical disclaimer
Content on LylyMama is for informational purposes only. It is not a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your GP, midwife, health visitor, or other qualified health provider with any questions you have regarding a medical condition or your baby’s health.
In an emergency, call 999 (UK) or your local emergency services immediately. Do not delay seeking professional medical help because of something you have read on this website.
Mental health content
LylyMama covers postnatal mental health topics including postnatal depression, postnatal anxiety, birth trauma, and the emotional challenges of early parenthood. This content is informational and does not constitute clinical advice. If you are experiencing mental health difficulties, please contact your GP or midwife. The PANDAS Foundation (pandasfoundation.org.uk) provides UK-specific postnatal mental health support.
Product information
Product recommendations on LylyMama reflect our assessment at the time of writing. Prices, availability, and specifications change — always verify current information with the retailer before purchasing. Product safety guidance (car seats, sleep products, feeding equipment) is based on current UK regulatory standards and guidance from the Lullaby Trust and relevant bodies. Always check that any product you purchase meets current safety standards for the UK market.
Affiliate relationships
LylyMama earns affiliate commission on some product links. This does not influence our recommendations or editorial content. See our About page for full details on how we handle commercial relationships.
Corrections
We take accuracy seriously. If you identify an error in our content, please contact hello@lylymama.com with the article URL and a description of the issue. We will review and correct promptly.