LylyMama exists because the internet is full of parenting content that treats you like you can’t handle real information. The articles that tell you everything will be fine without telling you why. The baby product guides that recommend the same five items because they pay the best commission. The forum posts that conflate ‘what worked for my baby’ with medical fact. The relentless pressure to enjoy every moment, bond instantly, and emerge from the newborn period glowing rather than wrecked.
We think you deserve better than that.
What LylyMama is
LylyMama is a UK-focused parenting content site covering pregnancy, birth, the newborn period, and a baby’s first year. Every piece of content is written to a single standard: honest, evidence-based, and useful. That means citing the actual research rather than restating consensus. It means telling you what the data shows about infant sleep rather than what’s easiest to hear. It means writing the Honest category — the articles about 3am falling apart, about not bonding instantly, about the mental load and the mum guilt and the grief of losing your pre-baby identity — because those are the articles that make people feel less alone.
What we cover
The site covers every stage from the first positive test through your baby’s first birthday. Pregnancy content covers each week of gestation with specific clinical detail, birth preparation, and the physical and emotional realities of the third trimester. The Newborn section covers the first eight weeks honestly — the feeding challenges, the sleep deprivation, the recovery from birth that nobody prepared you for. Development tracks your baby month by month through the first year with actual milestones rather than aspirational ones.
The Health section covers the conditions you’ll actually encounter — reflux, nappy rash, cradle cap, fever, colic, teething — with clear guidance on what to do and when to seek help. The Q&A section answers the specific questions that come up at 2am when you’re not sure whether something is normal. The Tools section includes calculators and trackers built for real use.
Our editorial standards
Medical and health content is grounded in guidance from the WHO, NHS, AAP, NICE, and RCOG. Where research is contested — where studies reach different conclusions or expert opinion diverges — we say so rather than presenting false consensus. We cite primary sources where possible. We update content when guidance changes.
We are not a medical practice and do not provide personalised medical advice. When content discusses symptoms or conditions, it is for informational context only. Always consult your GP, midwife, or health visitor for decisions about your specific situation.
Commercial relationships
LylyMama earns revenue through affiliate links — when you purchase a product through a link on this site, we may receive a small commission at no extra cost to you. This never influences our recommendations. We do not recommend products we wouldn’t use or haven’t assessed against the criteria we describe. Product reviews are assessed on the criteria stated in each article, not on commercial relationships. See our editorial guidelines for full detail on how we handle commercial content.
Contact
For editorial questions, corrections, or press enquiries: hello@lylymama.com.
Related Reading
- The Honest category: what nobody else tells you about new parenthood
- Mama & Me: life after the baby arrives
New here? Start with our Pregnancy section or browse the Q&A — honest answers to the questions every new parent actually asks.