LylyMama reaches parents at every stage of the pregnancy and early parenting journey — from the first positive test through a baby’s first year. Our audience is primarily UK-based women aged 25–40 who are pregnant or parenting a baby under 12 months. [Before publishing: insert monthly pageviews, unique visitors, newsletter subscriber count, and top traffic sources here. Run this page past an actual media kit before sending to brands.]
Our audience
- Primarily female, 25–40, UK-based with growing international readership
- At or approaching a major purchasing decision: pushchairs, nursing bras, baby monitors, maternity clothing, infant formula, childcare
- Actively searching for trusted, evidence-based information rather than passive content consumers
- Engaged with the content: the Honest and Mama & Me categories generate the highest read-through rates and most return visitors
- Mobile-first readers, predominantly accessing via smartphone
What we offer
LylyMama offers advertising partners access to an engaged audience at a highly specific and commercially valuable life stage. New parents and expectant parents make significant purchasing decisions across a compressed timeline — pushchair, nursery furniture, feeding equipment, maternity clothing, postpartum recovery products, and ongoing consumables including formula, nappies, and wipes — typically spending £3,000–8,000 in the first year.
We offer a limited number of commercial partnerships to brands whose products we can honestly endorse. We do not accept advertising from brands whose products conflict with evidence-based parenting guidance — we will not carry advertising for products with safety concerns regardless of commercial terms.
Our reach [update before publishing]
- Monthly pageviews: [INSERT — pull from Google Analytics]
- Monthly unique visitors: [INSERT]
- Newsletter subscribers: [INSERT — pull from email platform]
- Average time on page: [INSERT — from GA, target 3+ minutes for content articles]
- Traffic geography: [INSERT — e.g. UK 74%, US 12%, other 14%]
- Top categories by engagement: Pregnancy week-by-week, Honest, Q&A
- Response time for partnership enquiries: within 3 working days
Note for site owner: this page should be updated with real data from Google Analytics, Search Console, and your email platform before sending to any brand partnership enquiry. Audience claims without numbers are significantly less persuasive to marketing teams making budget decisions.
Partnership formats
- Sponsored content — articles written to our editorial standard, clearly labelled as sponsored, on topics relevant to our audience
- Product review inclusion — assessment of your product against the criteria we use for our independent reviews, with transparent methodology
- Newsletter sponsorship — placement in our weekly email to subscribers
- Category sponsorship — sustained visibility across a specific content category relevant to your product
Our commercial principles
All sponsored content is clearly labelled. We retain full editorial control over any content we produce — we do not accept content supplied by advertisers. We will not recommend a product in sponsored content that we would not recommend independently. We do not charge for positive coverage; we charge for access to our audience, not for our opinion.
Get in touch
To discuss a partnership: hello@lylymama.com. We respond to all partnership enquiries within 3 working days.