LylyMama reaches parents at every stage of the pregnancy and early parenting journey — from the first positive test through a baby’s first year. Our audience is primarily UK and the U.S. based women aged 25–40 who are pregnant or parenting a baby under 12 months.
Our audience
- Primarily female, 25–40, UK and the U.S. based with growing international readership
- At or approaching a major purchasing decision: pushchairs, nursing bras, baby monitors, maternity clothing, infant formula, childcare
- Actively searching for trusted, evidence-based information rather than passive content consumers
- Engaged with the content: the Honest and Mama & Me categories generate the highest read-through rates and most return visitors
- Mobile-first readers, predominantly accessing via smartphone
What we offer
LylyMama offers advertising partners access to an engaged audience at a highly specific and commercially valuable life stage. New parents and expectant parents make significant purchasing decisions across a compressed timeline — pushchair, nursery furniture, feeding equipment, maternity clothing, postpartum recovery products, and ongoing consumables including formula, nappies, and wipes — typically spending $3,000–8,000 in the first year.
We offer a limited number of commercial partnerships to brands whose products we can honestly endorse. We do not accept advertising from brands whose products conflict with evidence-based parenting guidance — we will not carry advertising for products with safety concerns regardless of commercial terms.
Partnership formats
- Sponsored content — articles written to our editorial standard, clearly labelled as sponsored, on topics relevant to our audience
- Product review inclusion — assessment of your product against the criteria we use for our independent reviews, with transparent methodology
- Newsletter sponsorship — placement in our weekly email to subscribers
- Category sponsorship — sustained visibility across a specific content category relevant to your product
Our commercial principles
All sponsored content is clearly labelled. We retain full editorial control over any content we produce — we do not accept content supplied by advertisers. We will not recommend a product in sponsored content that we would not recommend independently. We do not charge for positive coverage; we charge for access to our audience, not for our opinion.
Get in touch
To discuss a partnership: hello@lylymama.com. We respond to all partnership enquiries within 3 working days.
