LylyMama (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data.
Who we are
LylyMama is a parenting content website covering pregnancy, birth, newborn care, baby health, and early parenthood.
If you have any questions about this Privacy Policy or about how we handle your information, you can contact us at:
hello@lylymama.com
What information we collect
We may collect:
- information you choose to send us by email;
- information you submit if you sign up to our newsletter;
- basic technical data such as your IP address, browser type, device type, and pages visited;
- cookie and analytics data used to understand how people use the site;
- information related to affiliate link clicks and sponsored content interactions.
How we use your information
We use information to:
- operate, maintain, and improve the website;
- understand which content is useful to readers;
- respond to messages and enquiries;
- send newsletters or updates if you have chosen to receive them;
- measure the performance of content, affiliate links, and advertising.
Cookies and analytics
We use cookies and similar technologies to make the site work, understand traffic, and improve performance.
Some cookies may be necessary for the site to function. Others, such as analytics or advertising-related cookies, help us understand how the site is used and how content performs.
You can control cookies through your browser settings and, where available, through our cookie settings tool.
Affiliate links and sponsored content
Some pages on LylyMama contain affiliate links. If you buy through those links, we may earn a commission at no extra cost to you.
We may also publish sponsored content or display paid promotions. Sponsored content is clearly labelled.
Who we share information with
We may share limited information with service providers that help us run the website, such as:
- website hosting providers;
- analytics providers;
- email/newsletter providers;
- spam prevention or security tools.
We do not sell your personal information.
How long we keep information
We keep personal information only for as long as reasonably necessary for the purpose it was collected, including for legal, operational, security, and record-keeping reasons.
Your rights
Depending on where you are located, you may have rights to:
- request access to your personal data;
- ask us to correct inaccurate information;
- ask us to delete your information;
- object to certain uses of your information;
- withdraw consent where we rely on consent.
To make a request, email us at hello@lylymama.com.
Third-party links
This site may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites.
Changes to this policy
We may update this Privacy Policy from time to time. The latest version will always be published on this page.